Influencer Brief

About Us

Matic Cosmetics reflects the street culture and hip-hop essence of NYC, promoting self-expression and assurance.

Dedicated to wellness, our products emphasize natural ingredients to care for the skin and lips, fostering inner confidence.

Our exclusive product range blends glamour with street style and streetwear, creating a distinctive fusion.

We stand out as the sole cosmetics brand that resonates perfectly with the street style ethos.

Brown skinned model with long braids applying Mocha LipLiner to her lips.
Model wearing Bronx Brown Sugar Liquid Matte LipStick.

Content Categories

  • Fall / Holiday looks
  • Lip combos
  • Makeup trending videos
  • Product reviews
  • Recreate makeup looks (i.e. 90s lip, early 2000s look)
  • Demo of product with explanation of process
  • On-The-Go (i.e. In the car, getting ready mirror)

  • Dont's

    Things NOT to do.

    • Do not have a messy backdrop or have clutter in the background
    • Dirty camera, lens or sensors
    • Promoting other brands in video
  • Do's

    Expectations of production.

    • Clean back group
    • Good clear lighting
    • Clean / polished nails
  • Content Types

    The type of assets we want.

    • 15-sec video
    • 30-sec video
    • 1 to 2 selfies with product(s)
  • Turnaround Time

    Expected delivery time of assets.

    • Please provide the social media assets within 7 to 10 days after the package with our products have been received.

Examples of Influencer asset types

  • #1 Selfie with Product

    Close-up shot of look with our product(s).

  • #2 Close up shot of lips

    This can be an image of just the lips with the look created with our product(s).

  • #3 Out in the wild

    Shot of influencer using product out in the wild (i.e. location shots with product).

  • #4 Video of self-application

    This can be a video of the influencer applying our product(s) on themselves.

  • #5 Video of MUA using product

    This can be a video of the influencer getting the product applied by a MUA, or by a 3rd party that is assisting with the makeup look.

  • #6 Video Tutorial

    This can be a video of the influencer showing how to create a look or recreating a makeup trend.

Foxy LipShine on a model's lips.

More Examples of Influencer Asset Styles

We look forward to working with you!

Please feel to reach out to natalie@maticcosmetics.com if you have any questions or would like to refer someone to our Influencer program.